Make Money on Facebook - Making Money with Facebook
So....you want to make money on Facebook? Some mad cash crazy moola?
Well, in yet another Facebooking101.com first, here is exactly how you can do that.
Actually, before I get right into it, let me go over a few things. This article is not about how you can sell stuff on Facebook using the Marketplace Ads feature, nor is it about how you can promote your business by going around and spamming other people's profiles and groups. All the articles that I have read so far about making money on Facebook encourage you to do this, something that I'm sure you have thought of anyways.
Step 1. Develop a popular Facebook Page that would be of interest to Advertisers
In order for you to make money on Facebook, you have to have something to sell. Can't think of anything? Think harder.... what is Facebook's greatest asset? It's PEOPLE! Facebook is rapidly approaching having 60 MILLION members, most of whom are in an age range where they will have lots of money to spend. If you want to make money on Facebook, you don't have to actually sell to other Facebook members...you can sell advertisers ADVERTISING SPACE on the popular Facebook Pages that you have created.
What kind of Facebook Pages would advertisers want to put their ads on? They are looking for Facebook Pages that are very focused around their business... in fact, they would rather have ads on a Facebook Page that has fewer members then a larger group that is less interested in their business niche.
Facebook will hate me for saying this, but you don't even have to be involved in the topic area that your Page is about in order to promote it. I don't know anything about Blackberries for example. But I can still create a Facebook Page about "Blackberry Game Reviews"....which might attract many users if I add good content to the page. Adding lots of good, original content about your topic to your Page is the key to gaining large numbers of Page Fans.
Step 2: Create a space for Advertising on your Facebook Pages
To create an advertising space, install the My Stuff application, which is a simple application that lets you install any code on your Facebook profile and Facebook Pages.
After you have installed this app, paste the following code into the code box:
This will install a default "skyscraper" banner ad on your Facebook Page. When you click on the image, the link will bring you back to this site.(You will change the image and link shortly)
Step 3. Find an advertiser to advertise on your Facebook Page
So, now you have a successful Facebook Page, with lots of Fans, that is about a topic that might be of interest to advertisers (ie, it focuses people who are interested in a particular product or service, especially those that are in the same City). Now you have to find an advertiser! This is really where the real work begins, and where your selling skills will come into play.
You can find advertisers for your Facebook Page by:
a) Listing your Facebook Page on the Facebooking101 Facebook Page Publisher Forum. Advertisers will be able to search here for a page that they can advertise on.
2) Use Google to make a list of local businesses in your area that would be interested in your Facebook Page. Remember, advertisers may not necessarily care how many people are in your group, they just want a very targeted audience. So if you have a group about "Women in Waterloo, Iowa who love Shoes!", get on the phone or email your local shoe stores!
How much should you charge to advertise on your Facebook Page? That's hard to say... beauty is in the eye of the beholder. : ) That said, $60.00 USD per month is a good starting point to charge for the sample banner ad shown above. That's about 2 bucks a day, an attractive offer to any advertiser. Alternatively, you can break up this image space into different sections, and charge less for each section, such as only $20.00 USD per 1/3 of the ad space per month. You can accept payment from your advertisers by Paypal.
Once you have found an advertiser, you will want to change two things in the default ad code above: the URL to the image or banner ad shown, and the URL where the Facebook surfer is taken when they click on the ad.
And that's it.... a simple, yet effective way to make money on Facebook. Not only are you helping Facebook by adding more quality content to the site, but you are also getting paid for your efforts at the same time. This is an improvement on the current arrangement, where you provide the content, but Facebook gets all the revenue from showing ads on your pages.
What about using Google AdSense on your Facebook page?
It would be great if you could use Google AdSense on your Facebook Pages, as then you would be able to skip the step of finding an advertiser yourself (AdSense automatically displays relevant ads depending on the page content). Unfortunately, I wasn't able to get any Google Ads to show in the My Stuff code box. The best suggestion I have for you if you want to do this is to create a banner ad that links to one of your own pages, which is still on the same topic as your Facebook page, and display AdSense on this "landing page".
One final note...
Use this technique to make money with Facebook at your own risk!